How to Create an Effective Facebook Ad Campaign

When Facebook rapidly became the go-to social network, it’s hard to imagine anyone didn’t foresee the huge potential Facebook could provide in terms of marketing. Facebook advertising has certainly lived up to its potential and continues to provide advertisers with a rich platform in which to market their goods and services. 

You don’t have to be a social media expert in order to make Facebook work for you. Here are a few tips to help you get started on your next Facebook ad campaign. 

1. Know Your Target Audience or Audiences

There’s no reason to target just one audience. In fact, marketers know different audiences are drawn to different types of advertising. Facebook advertising makes it easy to target several different audiences. 

2. Utilize Audience Insights

Facebook has a nifty tool called Audience Insights at your disposal. Use it. It will help familiarize you with a specific audience so you can determine whether or not that audience is the right audience for your product, or if your ad is the right ad for that audience. It is an essential tool for the success of your campaign. 

3. Enticing Images

The image you use is the first thing people will see when they look at your ad. If your image doesn’t appeal to them in some fashion, they won’t bother with the ad copy. Use an image that grabs, pushing them to want more information. Facebook has designed its marketing tools around the theory of the importance of the image. Obviously, it works. 

4. Where They Land

Landing pages are standard practice in ad campaigns. It’s not your home page. It’s not your “about” page. It’s a page designed for this specific campaign. Your audience needs to understand why they were led to a specific site and your landing page provides that information. Just like your image, your landing page needs to be striking enough that it has them wanting to know more. 

5. Establish a Budget

If you establish a budget, Facebook will automatically keep your CPMs within that budget. Facebook will then do the bidding for ad space on your behalf. 

When you put all these strategies together, you have a killer ad campaign. Best of all, Facebook advertising tools do the majority of the work for you. Each step is important and each step is vital. All you have to do is bring an image and some copy, then watch the action happen. Contact Abundant Wealth Financial and we will put together an effective Facebook marketing strategy for your organization.


Equipment Financing: What to Expect

Equipment Financing: What to Expect

Equipment financing is a great option for small business owners who can’t purchase the equipment they need outright. Unfortunately, many equipment leasing companies bury the true costs so that you don’t realize what you’re paying until you’re so far in that it’s difficult to back out.

While there are online equipment financing calculators, many of them only reveal the lowest cost, which most shoppers do not qualify for. Also, most of the ads that you see only discuss 4% rates, which is not the norm.

Problem with Deceptive Leasing Calculators

Equipment leasing companies that do this believe that if you know what it will really cost you, they won’t be able to get your business. They want to make you dumb. However, most small business owners want to be informed so they can make smart business decisions based on facts.

For example, if a piece of equipment is going to cost you $800 per month, but you’ll make $3,800 per month with it, you can use that information to determine if it makes sense for your business.

The truth is, if your credit score is low, your payments may be double or more than what the payment calculators tell you- depending on your particular situation.

Why are Equipment Lease Payments so High?

Honestly, not all equipment lease payments are high- it depends on your credit score and cash flow. If these are low, equipment leasing won’t be cheap. After all, for lenders, loaning money to small businesses for the purchase of used equipment is risky.

For example, let’s say you purchase a car to drive to work in. This is low-risk lending because you have a job and will probably be able to make the payments. If you don’t, the lender just has to send a tow truck to pick it up and it can re resold easily.

On the other hand, if you have an equipment loan and your business has a hiccup and doesn’t have a high profit margin for 6 months. Plus, equipment tends to depreciate quickly. The lack of funds makes it hard to make your payments. Unfortunately, if you don’t pay, it’s much harder for the lender to send a tow truck to secure it. Plus, since it’s equipment, it’s harder to find a buyer for it- especially if business is down across the industry.

Therefore, when you are purchasing equipment, unless you finance through the dealer, the rates charged by financing companies are fair. After all, in order to remain in business, the lender must make enough to compensate for the people who can’t or don’t make their payments and make a profit.

Ready to Secure Equipment Financing?

If you need equipment to start a new business or want to upgrade your current equipment, contact Abundant Wealth Financial for more information. We can help you understand your options and guide you through the process.

Creative Financing Defined

Creative Financing Defined

You’ve been told that it takes money to make money. Unfortunately, the world of financing can be complicated- especially if you’re just starting out. Traditional options require several years in business, excellent credit scores, and consistent revenue- which most new businesses simply don’t have.

This is why many small business owners turn to creative financing- it provides a variety of options to fund a business. You’ll have to think outside the box, but chances are that you will find exactly what you need.

7 Creative Financing Options

Below, we’ll take a closer look at 7 creative financing options:


Bootstrapping is using your own money to finance your business. While this does decrease your liability, it also impacts your ability to grow. If you are starting your own business with your own money, it may take years to get going. A business loan, on the other hand, could have you launching within a week. However, bootstrapping means that you don’t have to worry about making debt payments- your business is 100% yours.


You may also want to consider asking friends and family for help. However, you’ll need to have the agreement in writing- and be very specific about the terms. This keeps everyone on the same page and can help avoid spoiling your relationship.

This is one of the most popular- and most affordable- options for funding your small business. In fact, research shows that over 40% of startup funding is obtained through friends and family.


You can potentially earn startup funding by pitching your business idea to investors in a competition. You’ll be competing with other entrepreneurs- so there’s no guarantee that you will get the funds. Still, it will give you a chance to improve your pitch skills, draft a viable business plan, and meet other entrepreneurs and venture capitalists.


A startup accelerator can provide a variety of services to help you launch your business including funding, networking, and counseling. In exchange for financing, they will require equity, but you don’t have to pay it back in cash. Since they are investing in your business, they also want to help you succeed.


Many people believe that loans and grants are basically the same types of funding. This isn’t true. A lender allows you to borrow money to be paid back, with interest. On the other hand, a grant provides money with no repayment required. However, there are usually restrictions on how the grant money can be used based on the grant source.

Angel Investing/Venture Capital

Both angel investors and venture capitalists offer money to new businesses, as well as partnership relations, mentorship, and networking. However, venture capital requires an exchange of equity. This may seem like a good option in the beginning, but you are potentially giving up a portion of control for the lifetime of your business.


In recent years, crowdfunding has become a popular option for securing business funding for startups. In this type of funding, you present your idea to the public via a platform such as Indiegogo, GoFundMe, or Kickstarter for them to make donations. However, keep in mind that when using these platforms, they get a percentage of your donations.

The world of business financing can be complicated. Unfortunately, many entrepreneurs don’t qualify for traditional financing. Fortunately, there are some creative options available. If you need guidance, contact Abundant Wealth Financial to learn more about these options.

Why Your Business Should Use Alternative Lending

Why Your Business Should Use Alternative Lending

In a general sense, online lending- also known as alternative lending- is funding that does not come from a traditional bank. In the past, this included government loans, credit unions, and other credit lines structured like bank loans but from a different source. Now, these are part of the traditional lending market because the terms, criteria, and regulations are the same.

Alternative lenders, on the other hand, are not traditionally part of the financial industry, use different methods to communicate with clients, do not use FICO or other metrics for qualification, and use different approval processes than traditional lenders.

Due to these differences, online lending offers several advantages for borrowers:
  • More options for obtaining funding
  • Faster funding, which is useful during a financial emergency
  • Smaller amounts available
Types of Alternative Lenders

The category of alternative lenders is a catch-all for anything that falls outside of traditional funding. Some of the most common types of alternative loan include:

  • Lines of credit
  • Peer-to-peer programs
  • Factoring
  • Merchant cash advance
  • Working capital loan

The type that is most appropriate for your business depends on your situation.

Tips for Finding Safe Online Lenders

Before you go online and apply for the first loan offer you find, take some time to research your options. These tips can help you reduce your risk of falling victim to a scam:

  • Do they have a physical address? Even though they operate online, a legitimate lender will have a physical address visible. You can then use Google to verify the address.
  • Do they have third-party verification? Look the company up on BBB to find their listing and rating. If the company meets or exceeds security and privacy standards, companies like TRUSTe will award their seal.
  • Do they have customer reviews? You can’t always use reviews to fully form your opinion because people are more likely to post a negative experience than a positive one. However, find out what people are saying- look for patterns in the comments- to help you determine the safety of the company.
  • Who owns the website? Look the site up on WHOIS to find out who owns it and how long it has been around. This will help you determine if they are truly an online lender.
Considering Alternative Lending to Fund Your Business?

Legitimate alternative lenders understand that their success depends on their reputation for protecting their customer’s information. These companies will do everything they can to protect themselves and their customers. If you’re ready to move forward with applying for an alternative loan, contact Abundant Wealth Financial today. We can help you find the funding you need.

What Is the Difference Between Cash Flow and Profits?

What Is the Difference Between Cash Flow and Profits?

There are many financial metrics you want to understand as a business owner. The better you understand what’s going on with your capital, the better equipped you are to nudge your company in the right direction. That way, you can reach your goals and enjoy continued success and growth. Two of the most important financial terms are cash flow and profitability. What do these terms mean?

What Is Cash Flow?

Put simply, your company’s cash flow refers to the capital that is coming in and going out of your monthly ledger. It’s a ratio that determines how much money you’re making versus how much you’re spending. You can check your cash flow at any time of the month to see how much working capital you have available for your needs.

What Are Profits?

Profitability has to do with your overall revenue compared to your expenses. It looks at whether you’re selling enough to cover your costs and have money over and above at the end of the month. The goal is to have a profitable business that always generates more revenue than what’s required to run it.

Why Is Your Cash Flow Important?

If your business has cash flow problems — which is surprisingly common in many industries — it means that you have trouble keeping liquid capital available to use during the month. You may be selling more than enough to cover your expenses in terms of revenue, but that money may not be available at the right time.

For example, imagine a manufacturer that sells $100,000 worth of finished goods. The raw materials cost $25,000. On paper, the manufacturing company is poised to make a huge profit. What happens, though, if the customer who purchased the goods requires three-to-six months to make payment? Even though the sale is already finished and billed, the capital isn’t actually in the manufacturer’s hands yet.

This becomes a big problem if the suppliers require the manufacturer to pay for raw materials in 30 or 60 days. To avoid problems, the company would need an alternative source of financing to cover the cost until the money from the sale comes through.

Which Is More Important: Cash Flow or Profitability?

Both of these financial terms are vital. One without the other is a sign of poor financial health. Fortunately, with financing, it’s possible to balance things out. Investing in your business matters so you can continue growing revenue and profitability, which helps your cash flow.

Abundant Wealth Financial offers cash flow solutions to ensure businesses can cover expenses and build up capital for growth projects. Contact our offices today to learn more.

What Is a Hard Money Loan?

What Is a Hard Money Loan?

Small business financing can be a complex topic. Even when you ignore all the options that do not suit your business or available assets, there are a lot of options to choose from. One of the most popular types of loans is the hard money loan, but many borrowers get confused about what they are because there seem to be so many different products labeled hard money loans.

Hard Money Defined

The short version is that the term means the same thing as the term private loan, but that oversimplifies the issue. If you feel like there are many different types of loans with the hard money label, that is because there are. You have short and long-term options, collateral-backed loans, and many other products available. What makes them all hard money loan subtypes is the kind of backing they have.

Traditional banks and financial institutions work with the Federal Reserve system, which allows them to borrow at extremely low rates and then lend the money out to businesses like yours. As a result, they only need to actually hold a small portion of the loan’s value in cash reserves of their own. Hard money loans from private investors and financing firms, on the other hand, have the financial resources to back their loans. That is what makes them hard money, as opposed to the alternative soft money loans.

Secured Loans From Private Lenders

If you have asset collateral and apply for a secured loan, you can reduce the emphasis on your credit report and the interest you pay at once. Typically, secured loans also provide you with a higher maximum loan balance because the lender’s risk is reduced by the value of the asset. As a result, asset bridge loans and credit lines are very accessible when you deal with hard money lenders. Those are not the only options, either.

Some lenders also offer hard money versions of the commercial mortgage, making it easier to refinance when you need a large sum of capital. You could even use those loans to buy a new property if you have the right down payment in your company’s cash reserves.

Unsecured Hard Money Loans

If you do not have asset collateral and you are not looking for a large loan, there are unsecured loan options for working capital. The costs are high, but approval processes are fast and loan terms are very short. This allows you to access the capital you need when short-notice opportunities arise, provided you have the income to manage repayment. Keep that in mind when your cash flow is tight and a customer wants to place a big order and keep your other loan options in mind for when you do have those assets to refinance.

Abundant Wealth Financial provides hard money loans that feature fast closings and generous terms. Contact our offices today to get the financing you need.


How Can Firms Market Their Services Effectively?

An abundance of competition in the legal field makes it hard for firms to stand out and build up their practice. Law firms that are looking to boost their profile and attract more clients need to enhance their outreach efforts. If you’re looking to devise more effective marketing directions to get more intakes, here are some key areas to focus on.

Overhaul Your Website

Is your firm’s website up to par? Your web design can make a winning impression on people who are learning about your services online. If you’re not adequately attentive to your site’s performance, however, you could be making a really lousy impression. The first thing that you have to affirm about your website is whether it is fully functional. Unfinished sections and pages that don’t load are a huge red flag. Slow-loading pages are also a huge red flag.

Outdated-looking or visually displeasing design can have the effect of driving people away from a site, and it can undercut your most important law firm objectives. Even if the site’s problems are primarily aesthetic, not updating a site conveys that you aren’t on top of things. If people look at a firm’s site and conclude that it’s too busy to take care of basics with website maintenance, they won’t feel good about entrusting you to handle a complex legal matter.  

Find What Works and Repeat It

Use data analysis that gives you a clear picture of how well various types of ad campaigns and engagement strategies are working to generate business. Specifically, you want to see what tactics are sparking interest that brings people to your website site or social media accounts as well as which segments of those leads become your firm’s client. Smartly analyzing key metric points allows you to clearly identify the most effective and cost-efficient law firm marketing tactics that you should employ in your engagement initiatives.

Build a Strong Network for Referrals

Being active in your professional community is a key component of law firm marketing. Make it a point to establish relationships with other legal professionals. Firms refer out clients frequently, and it’s not always because they don’t like the looks of a representation. A representation that involves a highly specialized practice area need or a super busy caseload may make an attorney who is conducting an intake might reasonably conclude that a referral is in order.    

Ultimately, investing resources in marketing needs to be a top operational priority for law firms. Well-directed outreach tactics can position your firm for a new phase of growth. Contact Abundant Wealth Financial today to explore our comprehensive marketing solutions.


What All Business Owners Should Know About Organizational Culture

Over the last decade, the concept of company culture has dominated countless discussions in boardrooms. Though often used as a way for new management to “shake things up,” changing the culture of your business might actually have a profound impact on daily operations. However, it is vital that you go through the process of revitalizing the atmosphere of your company in the right way. This means that you need to become more organized. A strategy for organizational culture can completely revolutionize the way employees and consumers feel about your brand.

Focus on Problematic Behaviors

Being organized in your approach to changing corporate culture will benefit you in many ways. Instead of seeing a problem and immediately assuming that you need to find a solution, you should dive deeper into the reason for the issue. Why are certain setbacks happening? According to experts in the world of modern business, transforming the behaviors of your team members for the better can have more of an impact than simply attempting to solve problems as they appear. Learning more about problem sources will require effort on your end, but the results will prove essential to your future. 

Build a Team

Another point to keep in mind about organizational culture is that you are not going to be able to oversee all aspects of implementing your strategy. This is where your management team comes into play. Which members of your staff exude leadership qualities? Target these individuals and ask them to be a part of a specialized team aimed at making the transition to the new company culture as easy as possible. People who are trusted by the rest of your staff are likely to see the best results when attempting to make big adjustments.

Use Data 

Changing the culture of a business for the sake of it might seem like a practical idea, but it actually will cause more harm than good if it is not done for a real reason. You might get pushback from employees and many inquiries about why you are doing this in the first place. To provide real insight, back your decisions up with numbers. Tying objectives to planned shifts in corporate culture is one of the more sensible choices available to you, giving you the chance to make your case with data. 

Organizational culture can be a lifesaver when you are trying to make lasting changes to your business operations. Get organized and develop a plan that will breathe new life into the culture surrounding your brand.

Starting Your Own Business: A Step-by-Step Guide

Starting Your Own Business: A Step-by-Step Guide

Starting your own business might sound like an intimidating challenge. However, it doesn’t have to be this way. Launching a startup can be one of the most rewarding experiences that you’ll ever have but it requires a lot of hard work and dedication. This post will go over some things that you should know in order to plan your own venture as an entrepreneur.

Decide What Kind of Business You’ll Be In

Startups come in many forms and there are countless options on the table. You can start a consulting firm, a mobile app development company, a social media company, and so on. The type of business that you choose will depend on many different factors, including your interests and the market for your product. You also have to make sure that the business that you have in mind is not simply a passion project; it should be something that you’re willing to stick with long-term. Once you’ve decided on what kind of business you’ll be in, you will be able to focus more on the industry.

Research Your Market

It’s imperative that you research your market. Thorough research will not only help you choose the right market but it will also help you decide on the right product or service to create. You will want to learn about the needs of your audience and how you can satisfy them. Once you have a better grasp of these factors, you should have a clearer idea of what your business should focus on and how you should market yourself.

Develop a Unique Product or Service

You must make sure that you’re offering something that has real value for your customers. Specifically, you’ll want to think about how you’ll develop your product or service and how you will differentiate it from your competitors. Pay attention to what similar startups are offering. Perhaps a company is selling a product that people are interested in but the product has some issues. This insight can inspire you to make your own product that is better than that of your competitor.

It can be difficult to stay motivated and focused when you’re planning on starting your own business. You might get side-tracked by other things in your life, you might be struggling with financial issues, you might have decision fatigue, and so on. That said, by following these steps, you should be one step closer to launching your own business.

Abundant Wealth Financial offers a wide range of funding solutions for new and small businesses. From startup capital to SBA loans, equipment, lines of credit, real estate, and more, our team will work with you so you can get the financing you need for long-term success.

Is a Line of Credit Within Reach of Your Business?

Is a Line of Credit Within Reach of Your Business?

Lines of credit are like the Holy Grail for small business owners. These financing tools are incredibly powerful, but many people also feel like they’re impossible to find. That said, there are many ways for an owner to qualify if they’re willing to think outside of the box. That can put funding within reach for a variety of business needs.

What Are the Traditional Requirements for a Line of Credit?

Normally, lines of credit follow pretty much the same general requirements as conventional loans. To qualify, your business needs several years of operation, consistent annual revenue, strong cash flow, and an impeccable credit score. This is good news if you have decent credit since you can probably get unsecured credit without issues.

Unfortunately, many small businesses have trouble reaching all of those things. The good news is that there are a few ways to make things easier on yourself. One is to put up collateral. You can secure a line of credit using inventory, real estate, vehicles (sometimes), or equipment. This lowers the other requirements to make getting approved easier.

What Alternatives Does a Small Business Have to Conventional Lines of Credit?

Conventional business credit isn’t the only door open to you. There are several other options depending on your goals and time in business.

One method is to approach a lender about financing from the Small Business Administration. The SBA can help you get a small business loan or line of credit that meets your objectives. You may be able to use the funds to remodel your business, purchase inventory or take care of similar needs. These lines of credit cap out at $5 million, but your total amount depends on revenue.

Another option is business credit cards, which operate similarly to a line of credit and have lower requirements for credit score. The only downside is that any credit card carries a higher interest rate than lines of credit. That means you need to be extra careful with how you spend the money and how you repay it. Still, credit cards can be a great way to balance out your cash flow.

Last but not least is crowdfunding. This relatively new method of obtaining financing isn’t quite like a line of credit, but it can be used to get support for day-to-day activities. If you need to upgrade computer equipment or improve other facets of your business, it’s worth looking into.

Abundant Wealth Financial offers accessible and unsecured lines of credit for new and existing businesses of all types. Contact our offices today to get the funding you need.