Your business’ website needs to have effective design and function in order to project the right image, stand out from the competition, and generate a steady volume of sales. Here are some of the most fundamental things that you need to consider about your site’s performance.
Visibility
During the web design process, you’ve got to look ahead to how your site will fare in search result rankings. Incorporating information about your site that corresponds with relevant queries can help ensure that the people who are most likely to be interested in what your business has to offer are able to find it.
Mobile Formatting
You’re planning your website features out on a full size monitor, but bear in mind that many people who are visiting your site will be doing so on a super tiny screen. You need a format that’s specifically geared for mobile use.
Navigation
You should definitely integrate traditional web design infrastructure into your layout because that’s what people are familiar with and it also tends to be what most folks would consider professional-looking. However, don’t include elements simply because you’ve seen them on other sites if they don’t really match your site’s theme. Category divisions that are too obscure or specific can actually make it harder for people to find what they’re looking for. Also, be wary about adding search features. If you opt to include a search function, it has to work correctly without any exceptions.
Load Times
Pages that don’t load in a reasonable amount of time are basically a web design emergency. Just a moderate amount of lag time can be a death knell in site visitors’ experience using your site. People simply won’t put up with lagging sites and they’ll move onto a new page in short order. Be sure to test speed thoroughly for every page and feature on your site.
Cookies
Nobody likes cookie notifications in their face. If you’ll be using cookies, try to avoid putting advisories right in the middle of people’s pages. People tend to find these types of popups to be really irksome, particularly when they’re shopping for something. If you must cookie people, cookie them respectfully.
Your small business’ website is a comprehensive representation of who you are. As far as your site visitors are concerned, you are your website. Unless and until people connect with you in another way such as interacting with one of your staff one-on-one, your website will wholly inform their impression of your business. Put plenty of thought and care into design and maintenance to make a winning impression. Contact Abundant Wealth Financial today to learn more about our site design services and find out how we can elevate the experience for visitors.